Page 50 - Consultative Selling
P. 50

MANAGING CUSTOMER CONCERNS – A PART OF THE
                                          SELLING PROCESS






                 The following are some of the major issues faced in a sales process while
                                        trying to sell to the customer:










                       Mood




                            Personality Traits




                               Gender Differences





                               Die-hard Bargains




                            Lack of Trust





                       Difference in Culture



























                                       Consultative Selling - A new
              2/5/2019                                                                            50
                                                  Approach
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