Page 51 - Consultative Selling
P. 51

MANAGING CUSTOMER CONCERNS – A PART OF THE
                                          SELLING PROCESS






                 The following are some of the major issues faced in a sales process while
                                        trying to sell to the customer:










                       Communication Problems




                            Irrational Aggression




                               Dictatorial/ Dominating Attitude





                               Unreasonable Expectations




                            Overconfidence





                       Unchecked Emotions



























                                       Consultative Selling - A new
              2/5/2019                                                                            51
                                                  Approach
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