Page 28 - CAREPOINT GLOBAL BUSINESS PLAN

CarePoint Global Business Plan

4.2 Target Market Segment Strategy

We will not be successful waiting for the customer to come to us. Instead, we must focus
on the specific market segments whose needs match our offerings. Focusing on targeted
segments is the key to our future.

Therefore, our focus and marketing message will be the services offered. We will develop
our message, communicate it, and fulfill our commitment to excellence.

Marketing Plan

A full-time public relations coordinator will be a vital part of CarePoint Global management
team. She will be responsible for assuring customer satisfaction, generating public
awareness of the type of training and consultation offered: Publicity will be generated
through:

Internet website
E-Marketing
SEO & Search Engine Marketing
Free Seminars & Workshops
Direct mail
Print ads CONFIDENTIAL
Discount booklet
Digital Marketing
Social media
Membership in various organizations
Public Relations
Business-to-business personal contact

4.3 Service Business Analysis

In industries where the product purchased is very similar to products offered by the
competition (Training, Consultation), businesses have long recognized the importance of
finding economic tools to win and maintain customers. Where a business cannot offer a
price savings or some other clearly recognized advantage, customer training have proven
useful. Below is a list of situations in which an organisation might use our services:

Corporate Training: T o elevate employees to a new level of productivity.
Development Program: T o strenghen the skills that eac h employee needs to improve.
Coaching & Mentoring: In Management, Sales and Customer Retention
Marketing: Strategic Brand management, Customer Relationship management,
Competitor Analysis
People Management: HR, Performance, Talent aquisition, Employee Engagement
Leadership: Situational Leadership & Motivation, Ethical Leadership, Transformational
leadership

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