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CarePoint Global Business Plan
6.2 Competitive Edge
Our competitive edge is our positioning as strategic ally with our clients, who are clients
more than customers. By building a business based on long-standing relationships with
satisfied clients, we simultaneously build defenses against competition. The longer the
relationship stands, the more we help our clients understand what we offer them and why
they need it.
6.3 Marketing Strategy
Our marketing strategy is the key to our success:
CONFIDENTIAL
1. Emphasize our name and unique services and environment through advertising
and referals
2. Focus on the Knowledge we have
3. Build community relationships and corporate relationships through unique and
quality service, a friendly caring atmosphere, and delivering world class service.
Our marketing strategy is a simple one: satisfied customers are our best marketing tool.
When a customer leaves our business with a happy experience knowing that it has had a
fulfilled day, our name and service will stand on its own. We have talked with many
companies, and associates who are excited about our plans and are anxious to use our
services.
6.4 Sales Strategy
We will be offering a unique solution that will be introduced to the market through targeted
advertising, direct mail, website optimization and direct sales.
The direct sales force will consist of three industry-seasoned sales people lead by Ms. Ferial
Saad. Traffic from mass marketing will be serviced by the sales admin located in Riyadh.
Mr. Hussein Saad will manage the government agency and large private markets through
personal sales calls. This market is a long term, repetitive business where relationships
are a key component to success.
Sales will be targeted to Saudi companies in the early stages as this market alone
exceeds 3,250,000 people. Plans to expand into Jeddah, Dammam, Jubail are scheduled for
2019 and beyond.
We need to sell the com pany, not the product. We sell solutions, not Apple, IBM,
Oracle, ERP, CRM or any solution brand names.
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