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CarePoint Global Business Plan
5.2 Development Requirements
The Carepoint website will be initially developed with few technical resources. A simple hosting
provider, Register.com services, will host the site and provide the technical bac k end.
It will be in English first, than not too far later, the Arabic version.
We will work with a loc al based user graphic and interfac e designer to develop the simple,
elegant, yet Internet foc used site. This group will design all website graphics and layout.
The maintenance of the site will be done by Dr hussein Saad.
6.0 Strategy and Implementation Summary
We have clearly defined the target market and have differentiated ourselves by offering a
unique solution to our customers information needs. Our sales and marketing strategy
will be a combination of targeted mass marketing techniques as well as a focused direct
sales team approach. Reasonable sales targets have been established with an
implementation plan designed to ensure the goals set forth below are achieved.
CONFIDENTIAL
6.1 SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the
company, and describes the opportunities and threats facing Interior Views.
6.1.1 Strengths
1. Knowledgeable and friendly staff. We've gone to great lengths at CarePoint Global
to find people with a passion for teac hing and sharing their experiences. Our staff is
both knowledgeable and eager to please.
2. State-of-the art Courses. Part of the CarePoint Global experience includes ac cess
to the latest programs from all over the world
3. Strong Skill sets
4. Keen to Success
5. Growing Client base
6. We are Trained with Premier Trainers
7. Clear vision of the market need. CarePoint Global knows what it takes to build an
effective Training and Consulting company. We know the customers, we know the
technology, and we know how to build the service that will bring the two together.
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