Page 30 - CAREPOINT GLOBAL BUSINESS PLAN

CarePoint Global Business Plan

5.0 Web Plan Summary

The CarePoint Global website will be the virtual busineness portfolio for the company, as well as
its online "home." The website needs to be a simple, yet elegant and well designed, website that
stays current with the latest trends and provides information to the customers and a portal to
our programs and products. A site that is too flashy, or tries to use too much of the latest
Shockwave of Flash technology can be overdone, and cause potential clients to look elsewhere
for products or information.

the 10 steps to have are:

Develop a Brand Strategy for our site
CONFIDENTIAL
Avoid website design mistakes: Great Content deserves great-looking website.
Never bombard the visitors with adds.
It has to be updated frequently (Monthly)
Generate Website Traffic: the most beautiful website wont bring us money.
Use Key elements right now, such as targeted keywords added in our site's articles,
product description and text links.
Make our website sticky: Make our visitors stick around by having great products
offerings and enhancing contents.
Add polls and questionnaires
Add blogs
Ue Killer SEO to Globber the competition: There are billions of websites out there
competing for clicks. We need powerfull search engine optimization.
Generate Revenue without sc aring of our visitors: Put banners that sell other people
products that are complemetary to ours.
Develop a social media strategy
Measure our traffic usin web analytics tools to trac k our site visitor's habits.

5.1 Website Marketing Strategy

Our site will be constantly updated. New offerings, new promotions and free articles to the our
visitors learn and coma bac k for more.

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CarePoint Global Business Plan +966 55 119 6445