Page 32 - CAREPOINT GLOBAL BUSINESS PLAN

CarePoint Global Business Plan

6.1.2 Weaknesses

1. Not maximizing web-site resources
2. Lack of Promotion
3. Lack of cash / People resources
4. Others have been in similar buiness for year and quiet strong.
5. Lack of Social Media Penetration
6. Price:Other similar companies push boxes and charge a lot less for less effective
programs
7. Clients seem to be loc ked in with their suppliers for personal gain.
8. Brand Power: We cant atch the competitor's full page advertising. We dont have the
brand name.. (Yet)
CONFIDENTIAL

6.1.3 Opportunities

Training: The major companies and governemental entities dont have inhouse
training. But as competition bec omes more fierce, training is in great demand.
Service: As our target market needs more services and training, our competitors are
less likely than ever to provide it.
Potential services for the healthcare industry such as Asset management, Doc ument
Management, Fac ilities Management, Preventative Maintenance.
Growth in the education system
Capture New market share
New Market Segment
We are the less risky inestement
We have the knowledge and epertise nobody has
Moving into new market segment that offers improved profits
Market vac ated by an ineffective competitor

6.1.4 Threats

The downturn in the ecomony has impac ted Trainig sales- It has not been good since
April 2016.
Highly competitive Industry
Political Uncertainty
Training courses is highly imitable
ROI on Training is not a concrete analysis
Rapid change in technology and demand
The longer we wait, the more opportunities we loose.

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