Page 52 - CAREPOINT GLOBAL BUSINESS PLAN

Appendix

Table: Profit and Loss

P ro Forma Profit and Loss

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Sales $40,000 $92,500 $161,000 $215,000 $260,000 $315,000 $372,000 $450,000 $562,000 $732,500 $815,000 $923,684
Direct Cost of Sales $15,850 $16,910 $19,271 $21,564 $24,977 $32,962 $38,338 $42,880 $45,015 $42,910 $41,030 $47,904
$500 CONFIDENTIAL
Production Payroll $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Costs of Sales $16,092 $16,044 $18,056 $21,025 $22,893 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000 $25,000

Total Cost of Sales $31,942 $32,954 $37,327 $42,589 $47,870 $57,962 $63,338 $67,880 $70,015 $67,910 $66,030 $72,904

Gross Margin $8,058 $59,546 $123,673 $172,411 $212,130 $257,038 $308,662 $382,120 $491,985 $664,590 $748,970 $850,780
Gross Margin % 20.15% 64.37% 76.82% 80.19% 81.59% 81.60% 82.97% 84.92% 87.54% 90.73% 91.90% 92.11%

Operating Expenses

Sales and Marketing Expenses

Sales and Marketing Payroll $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000 $12,000
Advertising/Promotion $7,080 $7,000 $7,940 $9,040 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Other Sales and Marketing $4,020 $5,020 $5,920 $6,920 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000

Expenses

Total Sales and Marketing $23,100 $24,020 $25,860 $27,960 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000 $23,000
Expenses

Sales and Marketing % 57.75% 25.97% 16.06% 13.00% 8.85% 7.30% 6.18% 5.11% 4.09% 3.14% 2.82% 2.49%

General and Administrative Expenses

General and Administrative Payroll $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Marketing/Promotion $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Utilities $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Insurance $0 $0 $0 $0 $0 $500 $500 $500 $500 $500 $500 $500
Payroll Taxes 15% $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575 $4,575
Other General and Administrative $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500

Expenses

Total General and Administrative $15,575 $15,575 $15,575 $15,575 $15,575 $16,075 $16,075 $16,075 $16,075 $16,075 $16,075 $16,075
Expenses

General and Administrative % 38.94% 16.84% 9.67% 7.24% 5.99% 5.10% 4.32% 3.57% 2.86% 2.19% 1.97% 1.74%

Other Expenses:

Other Payroll $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000 $15,000
Consultants $0 $0 $0 $0 $0 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500

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