Page 159 - Company Excellence
P. 159

Company Excellence through Matching in Recruiting

                              The employee loyalty programs already mentioned, an employee-
                              oriented management style, individual training opportunities and a
                              learning culture that defines  mistakes as  the starting  point  and
                              starting  signal  for substantial  improvements are necessary
                              components of an approach that aims to establish the company as
                              an attractive employer brand. Particular attention should be paid to
                              the unique selling points so  that  applicants can immediately
                              recognize  what distinguishes the company from the competition.
                              Those who know how to present and emphasize their uniqueness
                              appropriately  have  the best chances of being  perceived  as an
                              interesting employer.
                                 The big advantage  is  that especially  the use of  the personality
                              diagnostic tool INSIGHTS  MDI®  and the competence diagnostic  tool
                              OutMatch ASSESS by    SCHEELEN® ,  but also the tool  RELIEF Stress
                              Prevention by   SCHEELEN®   offers  sufficient clear indications  of what
                              makes an applicant tick.

                                        In this way, employer branding can be geared to the
                                   applicants, that the company primarily wants to win over.
                                   In the recruitment process and in personal interviews, the
                                p
                                      company then the company then presents itself as the
                                 employer brand that an applicant attractive and appealing to
                                                                            an applicant.








                              Of course, an applicant also uses the personal interview to assess
                              whether the company offers him or her the opportunity to develop
                              there.  You should be prepared  for  this.  The applicant wants  to
                              check whether the company, the position and he or she are a good
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