Page 3 - FIS Mini audit Good Vibes_Facile2
P. 3
Call To Action
Your Call To Action (CTA) is crucial in
directing the next step that you would like a
potential new Client or Member to take.
It is effectively, the first step in your
acquisition funnel.
If your CTA is unclear, too diverse,
inappropriate or missing altogether, you are
missing out on crucial new business.
Your CTA is a very clear ‘first class for £5’.
This is great, but your ‘book a class’ in the
top right takes you to a Membership page
and so is a broken link. Your timetable from
the Studios page is also a broken link.
If your prospect is interested in the offer but
doesn’t immediately commit and selects
‘more information’ it is likely they will be
overwhelmed with 4 possible CTAs from that
page.
Your Membership options link from your
About page is also a broken link
