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Competitor Analysis

It is important to forge your own way, but
you also must understand what your

prospective new Member or Client will come

to expect based upon their experiences and
awareness of the competitors in your

geographical area or niche.

This is linked to the two previous sections –

Joining options and CTA. If your prospect

expects a meeting and a tour before
purchase, for example, trying to sell to them

directly online will be alien to them.

Whatever you competitors do, need never
be cause for concern, but you must be

aware of who they are and what they do, so

you can understand your position relative to
them in the eyes of your prospects.

Geographically you are in a position with

around 25,000 eligible corporate prospects
within your catchment area, and Fitzrovia

has a surplus of prospects compared to

number of options so your Corporate Sales
opportunities are extremely healthy!