Page 7 - FIS Mini audit Good Vibes_Facile2
P. 7

SWOT Analysis









                                                          Overwhelming options
                                                             to join online and if
             Bright and bold website                       your prospect doesn’t
                design, big offers to

                drive first bookings                      take the first CTA, the
                                                           options are currently
                                                                    too diverse









                        Strengths                                 Weaknesses




                     Opportunities                                   Threats






             You can review current
              acquisition funnel and

             conversion % to inform                        Lot’s of broken links.
                 a decision to move
                away from discount                       Does heavy discounting
                                                               and promo posts
               culture and embrace
              the opportunities your                          negatively impact
                   physical location                               conversion?

                          provide
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