Page 6 - FIS Mini audit Good Vibes_Facile2

Social Presence

Many boutique Fitness businesses now
generate a large portion of their new leads

and enquiries via Social Media, both in paid

marketing and organic awareness-raising.

It is crucial therefore, that your Social Media

conveys a message relevant to the previous
3 sections covered here (CTA, Options and

positioning relative to competition).

You should also aim for an engaged
community; with up to 10% interaction from

your followers on your Organic Posts.

Engagement is more crucial than vanity

stats, but the principle of ‘Consensus’ –
being more inclined to like something that

others like too - is still a powerful

consideration.

Your presence on Instagram is impressive,

with over 7K followers, however, your
engagement level is currently under 1% -

the recommendation would be to cut down

on the promo ‘offer’ posts and build clear
recognisability that will appeal to your

audience more. Your Twitter hasn’t been

used for 3 months so could be time to
remove it from your website or simply send

native posts to Twitter via IFFTT