Page 4 - FIS Mini audit Good Vibes_Facile2

Joining Options

Linked to the CTA, the options that you have

available should be clear and concise. They
should also match the overall branding and

positioning of your website, premises and

offering in general.

Too many options and your prospect will find

the choice confusing, too few and you are
missing out on the ‘alternate close’ or the

‘goldilocks effect’ by leaving your prospect

with the choice between joining and not
joining. Ideally you want to remove ‘not

joining’ from the equation.

Your pricing and service delivery also need
to match your overall industry position and

your position relative to your competition –

setting yourself as quality but then offering
comparatively cheap options will lead to you

missing out on both the luxury and the

budget demographic, for example.

Currently you have 26(!) joining options on

your Prices page. The bold design is

generally excellent, but with so many
options on this page it may be a fatal

distraction in the context of guiding next

steps.