Page 13 - Digital Marketing Resource Book

Facebook: Digified Marketing Solutions
Twitter: @Dmarketlead_Sol
@DigifiedM_Sol

Mobile traffic plays a
prominent role in social
media (Facebook,
Twitter, Instagram,
Pinterest,
Foursquare…). With
society changing rapidly
and a move towards
mobile technology due
to ease of use and
availability, social
strategy requires
incorporation of mobile
emphasizing on brand participation in mobile social world sphere.

The golden rules to follow for a successful mobile social networking:

1. Make everything mobile

Optimize website for mobile devices avoiding a poor mobile experience. Social objects (photos,
videos, coupons, infographics, articles etc.) through mobile will drive traffic to your website by
people discovering your brand’s content throughout the day and with all types of mobile
devices. A good mobile experience, no matter how they connect or what device they use, will
enhance the circle of discovery, sharing, traffic and purchase. Make everything mobile so that
your mobile strategy is coherent and finally efficient.

2. Optimize your content

Optimize your content for all types of mobile platform and sites for all your social channels:

Mobile Website

• Do not bury social media share options using small icons that reader can click

• Avoid directing them to a small target or a line of copy

• Include share option via the email

www.digifiedmarketingsolutions.com
admin@digifiedmarketingsolutions.com
Digital Marketing Resource Book