Page 15 - Digital Marketing Resource Book

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4. Understand usage patterns

According to a recent study of sharethis, people browse and share content that includes more
graphics, and they use relevant social media more on iPad while on iPhones people socialize or
have activities like listening to music or reading news relying on Facebook more.

These usage patterns, referring to habits or activities of users while connected to mobile
devices, are important for managing mobile social media strategy and people engagement on
different mobile devices. These platforms have become the ultimate vehicles of self-expression
and a mobile social strategy must take into account this by producing content that is
sophisticated, while remaining personal.

5. The power of Mobile advertising:

Mobile ads help you connect with people on-the-go. If you want to make an impact with rich-
media display ads that engage audience on the mobile web and in applications, then mind to
include them in your social strategy so that you increase mobile social networking efficiency.

According emarketer.com, in 2015, mobile advertising (on Facebook and Twitter) will account
for 55.3% of ad revenue vs online advertising. Already, eMarketer expects that mobile will
account for a majority of Facebook’s net US ad revenues in 2013. One of the main reasons is
that ads appear into the news feed in mobile apps — effectively mixing ads with original news
feed items encouraging people to click.

The success of social media strategy is attached to the palm of your hand and mobile social
networks, built on the foundation of sharing and connecting, are the communities of the
future.

Social signals & social media presence

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Digital Marketing Resource Book