Page 16 - Digital Marketing Resource Book
P. 16
Facebook: Digified Marketing Solutions
Twitter: @Dmarketlead_Sol
@DigifiedM_Sol
Social signals play a significant role on Search Engines Rankings as an effective link building
method whilst data deriving from social media is largely used by Search Engines.
What is the goal?
To increase website traffic and revenue.
Social signals improve rankings in an indirect and direct way. They have a direct impact on
organic SEO through the number of people that like a page, the shares, likes, number of
followers, fans and tweets while the indirect effect depends on inbound links (thanks to
increased brand awareness and online visibility), positive reviews (through improved website
analytics results e.g bounce rate, time on site, new visitors.
The value of social signals as a ranking factor increases, affecting the ranking algorithm and will
possibly even surpass links as the top ranking factor for increased rankings.
In a world where:
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Digital Marketing Resource Book
