Page 21 - Digital Marketing Resource Book

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With SEO and SEM, Red Bull has achieved an association with any search for extreme sports or
adventure sports. But it went for more. Red Bull does not only own its own Red Bull Media
House, but also its web TV, web radio, online games, print magazine, films, and digital
databases. Red Bull TV is available for free to everyone via laptops, tablets and other mobile
devices. Red Bull’s website concentrates on activities such as Adventure, Motorsports, and
even eSports, for those who prefer to live to the extreme. Not to mention that YouTube is by
far Red Bull’s biggest social strong suit. Let the content marketing strategy followed by Red Bull
show you the path and inspire you to create your own based on your brand values.

Special tips to get all the pieces of the puzzle fit together

The goal is to provide users with such content that will be optimized for search while also
promoting engagement and world of mouth. Here are some tips to achieve this goal:

1. Keyword Research

Identify your main keyword for your content and a few related keywords. Then use them in
your content, headers, and page content. Keyword research is a must-have for your content

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Digital Marketing Resource Book