Page 18 - Digital Marketing Resource Book
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Why invest in Content Marketing?
Content marketing is key in creating high-quality content so as to attract, inform and engage
an audience, while also promoting the brand itself.
“Content is anything that adds value to the reader’s life.”- Avinash Kaushik, Google
In the past, online businesses only focused on keywords and how they could better get rankings
on the search engine results via directories, forums and other link building tactics. After the
Panda algorithm, marketers learned that they need to be more selective and that their content
needs to be relevant in order to engage their audience. Indeed, the search engines today need
well-structured and high quality content to provide an online business with better rankings as
content marketing is widely considered amidst the most important trends in the digital world
for 2015-2016!
Some key findings according to a recent research by Hubspot and Smart insights that support
the value of content marketing today:
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Digital Marketing Resource Book
