Page 19 - Digital Marketing Resource Book

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• 71% of businesses are creating more content now compared to 2014

• Businesses strongly believe in the power of content marketing- only 3% of survey
respondents don’t see this opportunity

• Over a quarter of companies are increasing internal headcount for content marketing.

How can Content Marketing boost your search engine rankings?

The key to winning the online scene today is generating relevant, unique and compelling
content. Let’s check together some online marketing tactics that businesses can pursue in order
to engage the audience with their brand while increasing shares and natural linking across the
web.

1. Blogging

Create a blog for your business or collaborate with influential writers and publishers for guest
blog posts with catchy themes about the industry you are in or just write about your business. If
you keep it up to date in a regular basis and include social sharing buttons then you will most
likely increase your website’s visibility and build a vital link to your website. Not to mention
that content creation shared in a blog post gives a sense of community.

Tip: Put all your content in the same domain as subdirectory, which means, use
website.com/blog and not blog.website.com. In this way, you will obtain all the “seo value” of
your main domain.

2. Social Media

Social media and review sites establish the website’s reputation, improve customer
engagement and increase online visibility. Moreover, these platforms allow your business to
target your posts or formulate your ads based on the audience’s interests or geographic
location so as to increase your ROI. Social signals have already become a major factor in the
ranking algorithm.

Tip: Have a content calendar. Except from the standard posts, it can include any important
dates or events in your industry for which you could create content.

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Digital Marketing Resource Book