Page 20 - Digital Marketing Resource Book

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3. Email campaigns

If your business has an email subscription list, you have identified an audience that has an
interest in what your business offers, so you can build email campaigns with a relevant
content and definitely boost your sales. You can also include links to your blog posts or send
your audience customized offers.

Tip: Include social media share icons at the end of your newsletter to encourage additional
promotion of your services/products.

4. Images and Videos

Content marketing is story telling. The use of images and videos with descriptive titles and alt
text on your online presence will improve the user experience and move your website up the
rankings list as rich text with visuals seem to get priority in SERPs over web pages with just
text. Visual-Based SEO is a reality with Video Marketing on YouTube leading the way.

Tip: YouTube is the second most popular search engine in the world, so content in YouΤube with
relevant keywords in title, description and tags can generate a huge amount of link and social
sharing traffic for your website.

Case Study – Red Bull

Red Bull, the famous energy drink, supports its own culture through its successful content
marketing strategy by working in multiple media. The overall strategy that RedBull follows is
focused on the brand’s values, on exceeding your limits and going further than you dreamed
possible through extreme sports and other actions.

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Digital Marketing Resource Book