Page 27 - 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1

Game Day Presentation/Activities

Shopper 1
Question
1 Section/Location: Fox 2 News Weekend Show Time: 7:00AM - 9:00AM
Mrs. Shopper watched the morning show and noticed three segments on tailgating with Chef Bobby. They were at Eastern Market and he made grilled beef
sandwiches. They also showed fans tailgating and what they were doing to celebrate before the game. Mrs. Shopper enjoyed the segment and was glad she taped
it so she can try the dressing Chef Bobby made for his sandwiches!

2 Section/Location: Fox 2 News Pregame Show Time: 9:00AM
Mr. and Mrs. Shopper watched the opening segment of the pre-game show, and both were turned off by the political aspect of the show. Rather than talk about
the Lions and football, Mr. Wojowski and Mr. Samuelson chose to talk about their feelings for President Trump and the whole kneeling for the National Anthem
controversy.
3 Section/Location: WJR 760AM Pregame Show Time: pre & post game
Mr. & Mrs. Shopper tuned in for WJR 760AM on the way to the game. Much of the coverage was recapping college games from the day before and not related to
the upcoming game. Would have liked to hear more on injuries, how Lions match up to Falcons, key matchups of the days game, etc.. Mr. Shopper felt it was not
focused on the Lions and felt more like a sports show and not a Lion's show. Mr. Shopper was also disappointed in the post game show. He felt there was too
much non-Lion related content and little opinionated dialogue.

4 Section/Location: Pride Plaza Time: 10:30AM - 11:20AM
Pride Plaza was hopping from when it opened at 10:30AM and was still going strong when Mr. Shopper entered Ford Field at 11:20AM. Fans were taking
advantage of all the attractions. There was always at least 10 people in line for face painting. Fans were challenging each other in the dash, participating in the
vertical jump, bell ringing, long snap and sled challenges. There were people using the zip line each time Mrs. Shopper checked it out. When the drum line
performed the crowd really seemed to enjoy it while Roary and cheerleaders encouraged them to 'Make some noise'. This was one of Mrs. Shopper's favorite
parts.

Woodward Avenue Travel (for client use only) Page 51 2017, SEPT 24 - LIONS VS FALCONS - SHOP 1 - Game Presentation & Activities