Page 10 - Setting the Stage - Strategic Plan through 2024

10 STAGES - STRATEGIC PLAN THROUGH 2024

Key Performance Indicators

We affirm that quantitative data is key to understanding Stages’ success toward achieving the four core goals of this
strategic plan. To that end, we have devised a list of key performance indicators (KPIs) that represent the overall
health of Stages. If we are achieving our artistic and community engagement goals, we will experience a deepening
of relationships with patrons measured through performance attendance and philanthropic participation.

Each of the following KPIs are tracking performance during the full strategic planning period, from the beginning of
FY20 through the end of FY24 (July 1, 2019 - June 30, 2024). These KPIs were revised in June 2020 to evaluate
metrics alongside our COVID-19 operating environment. We will continue to make adjustments through the course
of the plan, as necessary, to address changing operating conditions.

INCREASE the INCREASE annual INCREASE the
number of PHILANTHROPIC number of ANNUAL
SEASON SUBSCRIBERS SUPPORT from FUND DONORS
from 1,909 to $2,114,374 to from 627 to
3,074 $3,500,000 1,010

RAISE the INCREASE total
PERCENTAGE of HOST 100 annual ARTISTIC
SUBSCRIBERS INVESTMENT
who are also DONORS NON-STAGES from $1,749,754 to
from 26% to EVENTS and ACTIVITIES $2,750,000

at our venue
35%

SEASON SUBSCRIBERS: SUBSCRIBER-DONORS:
Total number of subscription packages sold for Total percentage of subscriber households who also
the season. made a donation to the Annual Fund for the season.

ANNUAL PHILANTHROPIC SUPPORT: NON-STAGES EVENTS:
All Annual Fund and special events support for Events and activities that are not centered on
the season. participation from Stages’ staff, artists and audiences.

ANNUAL FUND DONORS: ARTISTIC INVESTMENT:
Number of households who made a donation to Artistic, education and production compensation
the Annual Fund for the season; does not include and expenses.
foundations, corporations or government.