Page 3 - Setting the Stage - Strategic Plan through 2024
P. 3


         In January 2020, Stages celebrated the opening
         of our new $35.4 million three-theater venue,
         The Gordy. This transformational moment was,

         in many ways, the outcome of a comprehensive
         five-year strategic plan that was implemented
         during the 2015-2016 Season.

          The first and driving goal of this plan was clear:
          to transform infrastructure. With this in mind, the                        Ray and Elaine Messer
          organization had crafted a thoughtful campus master
          plan, acquired property, and embarked on a wildly
          successful capital campaign that allowed the scope      In January 2019, we commenced a new
          of the tools and resources in this new venue to         comprehensive planning process that culminated
          completely exceed original expectations.                with a five-year plan that was ratified by the Board of
                                                                  Directors in September 2019. We opened the doors
          With this new venue, Stages has the ability to          to The Gordy with a new found understanding of
          transform theater-making for Houston artists and        Stages’ work and our role in our community.
          audiences. And, with the capital planning and
          implementation process behind us, we are poised         We engaged Board, staff, artists, donors and
          to shift all our institutional resources back to our    audiences in focused discussions about Stages’
          core work of producing theater.                         past, present and future. There was a newly minted
                                                                  maturity that emerged from these intimate and
          As Chair of Strategic Planning for the Board of         important discussions about Stages: a broader and
          Directors, I have had the opportunity to partner        more complex understanding of our role within our
          with Board and community leaders as well as             community; and new shared language that allowed
          management and staff on the development and             us to adapt new ways to tell our story.
          implementation of Stages’ strategic plan. In the fall
          of 2018, as we prepared for an epic transition over     We are excited to share this work with you. Thank
          the next year to our new home, it was evident to        you for the role you play in Stages’ success. I hope
          us that Stages needed to undertake a new planning       you are as inspired as I am with Stages’ newly
          process to set the course for our first formative       revised mission, vision, and values, as well as our
          years in our new home.                                  path forward in the coming years in increasing
                                                                  our impact in Houston.
          With so much of our energy focused on the building
          process, it was critical we put our eyes on identifying
          the artistic company we wanted to be once we were
          beyond this extensive work and living in our new
          reality at The Gordy.

                                                                  Ray Messer
                                                                  Strategic Planning 2015-2020
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