Page 25 - CON Boardpack 20201027 November v00-03 (Final)

OCTOBER 2020 Consumer Education and Communication

BUDGET
2. CONSUMER EDUCATION BUDGET OCTOBER 2020
ACTUAL
AND COMMUNICATION 2020 TARGET ACTUAL DIFF
2020
TARGET
DIFF
TOTAL
TOTAL 30% R 11 406 321 R 9 505 267 R 6 177 287 -35%
2.1) Marketing Projects R 5 580 000 R 4 650 000 R 856 384 -82%
2.2) Marketing Material R 2 152 948 R 1 794 123 R 3 162 866 76%
2.3) Market Research R 50 000 R 41 667 - -100%
2.4) S&T Consumer education R 150 000 R 125 000 R 24 958 -80%
2.5) CE - Management / Salaries R 2 795 441 R 2 329 534 R 1 802 370 -23%
2.7) SAPPO - AGM R 350 000 R 291 667 R 84 336 -71%
2.8) PORCUS R 327 932 R 273 277 R 246 374 -10%

Consumer education and Communication activities

AUGUST RADIO CAMPAIGN Digital Sponsorships 2020
R376 000
ZULU XHOSA
9 million people UKHOZI FM UMHLOBO WENENE
CORONA
274 spots Updates
SOTHO SOTHO
16,7 average frequency LESEDI FM METRO FM 7 2 653
updates local views
TUIS I HOME QUICK FOOD RECIPE CLUBE
*Interim report: March 2020 - October 2020 217
views from other countries

SAPPO News SAPPO Weekly
(monthly) Update
2 990 852 100 457 283 037 931 931
reach engagement video views
readers each readers each
SAPPO.ORG
Top pages on SAPPO.org by view 23%
2 357 52%
visitors
1. SAPPO Homepage 9 726
2. Business Development 33%
3. About Us page views Comms via SMS
4. Porcus Magazine 3 395 414
5. Meet our Input Suppliers 43%
sessions readers

INTERNATIONAL READERS

United States of America Finland Zimbabwe
Finland Mozambique France
Germany Namibia Spain
Ireland Poland Mauritius
United Kingdom The Netherlands United Arab Emirates
Thailand Austria

NOVEMBER 2020 I Executive Board Meeting

25