Page 28 - CON Boardpack 20201027 November v00-03 (Final)

The final artwork for this beautiful double page spread, featuring Pulled Pork,
is awaited.

Rookie Chef Challenge recipients happy to receive their
prizes

SACHEF (SA Culinary and Hospitality Educators Forum) joined forces with
SAPPO during lockdown to launch a recipe development competition for first
year rookie chef students.

The challenge went out to 25 Chefs Schools all over South Africa, with students
having to learn as much as they can about SA Pork and the different cuts on
their own steam, at home. They had to compile a dish which will yield as many
as possible portions for R100.

Initially, the competition did not involve practical cooking sessions at the
training academies. However, during in a more relaxed stage of lockdown,
students were back in the training kitchens and First Year students stirred up a
storm of pork dishes in preparation to send in their entries.

Ten prize winners each received a Takealot voucher to the value of R250 from
SAPPO for their efforts.

SA Pork’s Giving with Gratitude involvement continues

SAPPO is approximately 60kg of pork cubes every week to poverty relief
feeding schemes.

The hot meals are cooked and packaged by Chef School Students and are
distributed by NGO organisations to impoverished communities.

SA Pork August Radio Campaign reached 9M people

The radio campaign flighted on Umhlobo Wenene (Xhosa), Ukhozi (Zulu),
Lesedi (Sotho) and MetroFM consisted of 274 spots in the 4 languages.

The campaign reached 9 million consumers with an average frequency of
16,7 times.

The CPT (cost per thousand people reached) was R7, 29, which makes radio
one of the most effective ways to reach the desired SA Pork target market.

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