Page 55 - eCommerce Made Easy - Training Guide
P. 55
trail of quality content. In this chapter, you will learn about some of the hottest
methods to attract the right type of traffic to your eCommerce site.
Create a content driven blog
Creating a great content driven blog is not only a huge opportunity to engage
your cust0mers, but is also one of the most powerful search engine marketing
tools at your disposal. This is because traffic on your blog based on keyword
searches can be HUGE.
By selecting the right keywords and creating valuable content related to your
products and services, you are guaranteed an audience. There are two
approaches to creating great content driven blogs for your online shop.
The first one is to create a blog that is straightforward about being a content
window for your eCommerce site, where you will talk about your products and
services. Check goodasgold.com’s blog, for an example.
There you will see blog posts focusing on their products, describing them in
detail and using keywords like autumn and winter fashion to get traffic from
those searches. They also place a link to their products on each description,
which can easily convert a visitor into a customer!
The other approach is to create content that, while mentioning your brand and
products, does not necessarily focus on advertising them. Check Tailor Stitch’s
Journal for an example, there you will find anecdotal posts in short bursts of
content.
Page 54
Click here to access my exclusive eCommerce Video Training! (Insert URL)
