Page 59 - eCommerce Made Easy - Training Guide
P. 59
Chapter 11: Tracking and
analyzing your eCommerce
prospects and customers’
behavior
Every eCommerce website owner should know that getting and retaining
visitors is not magic, and marketing efforts can go as far as leading prospects to
an eCommerce site, but what can be done once visitors are inside the site?
Common sense should tell you right away that having a great template, interface
design, good looking product pages and a streamlined user experience is a no
brainer for keeping visitors interested.
What about consumer behavior? What happens after you acquire visitors? What
do they do on your site? What can you do to keep them longer? How much time
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