Page 63 - eCommerce Made Easy - Training Guide

By finding these lifetime customers and thoroughly tracking and analyzing those

metrics, you’re guaranteeing yourself eCommerce success. The following tools

will help you track and analyze those metrics intelligently.

Google Analytics

Google Analytics is the most popular and most widely used analytics platform

for eCommerce. It gives you features like data consolidation, data analytics and

reporting, and data activation. It will give you insights on how your visitors find

and use your site and on how to keep them coming back.

To start using it for your eCommerce site, you will only need to sign up for free,

register your site on the analytics platform, embed the tracking code given to

you by Google in your website’s code, and in the following hours you will be able

to start learning about your audience!

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