Page 65 - eCommerce Made Easy - Training Guide
P. 65
Chapter 12: 10 dos you should
consider for a successful
eCommerce venture.
Map a business plan
One thing you will need to absolutely do before launching your
eCommerce business is to think about a solid business plan for it.
It will not be enough to just create a WordPress site full of product pages while
you sit back and wait for it to work on autopilot.
You need to define a plan where every basic aspect of your core business is clear
to you. You will need to define your budget and expenses, expected profits,
target audience, marketing process and plan ahead for stuff that you’d like to
implement in the future, like affiliate programs.
Choose the right eCommerce platforms for your
products
Not every platform will work with every kind of product, nor is
the same kind of audience found on every platform, so you have to think about
how your product or service fits on each platform, and study what kind of
audience dominates each eCommerce platform.
For example, amazon.com and ebay.com are great for casual sellers and major
retailers looking to offer many common goods and services. While platforms like
Etsy.com and storenvy.com are where original creators and artists do business.
Page 64
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