Page 67 - eCommerce Made Easy - Training Guide

Use white backgrounds for your product pictures and take them in well-lit

places. Take pictures intended to show the best angles and details of your

products. If they come packaged, get a picture of the product alongside its

package.

All of your product pictures should feature close ups. Also, make sure that you

ALWAYS use pictures of your real products, not stock photos, which can turn off

your visitors!

Keep shipping costs low

This is one of the simplest, yet most overlooked aspects of good

pricing in eCommerce: low shipping rates. There are many online

sellers that offer products at a lower price than the competition’s, but they

make up for it by inflating shipping rates.

You see, one of the greatest competitive advantages of eCommerce is offering

lower prices than everybody else, so many online sellers lower prices drastically

knowing that the majority of customers tend to overlook shipping rates until

they’re already checking out.

This strategy, apart from being misleading, is also ineffective because it is one of
the greatest causes of cart abandonment. A greater competitive advantage

would be to offer lower prices and low, but fair shipping rates.

Make security a priority

It is super important to make security one of your eCommerce

site’s greatest assets and to let your customers know it. Too many

people are not aware of this until they’ve been scammed, but internet savvy

customers will know better before giving you their credit card information.

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