Page 66 - eCommerce Made Easy - Training Guide
P. 66
Work as a brand
It is of extreme importance to brand yourself, your eCommerce
website, products and services, because an eCommerce effort
that is not branded is just another faceless commercial website among the
many, many others on the internet.
Branding yourself is done by creating a remarkable and memorable company
name, mascot, logo or user experience. Create something unique, but at the
same time balanced, something unforgettable and simple.
Work on your delivery
Presentation and delivery is key. If you want visitors converting
into customers and customers converting into repeating
customers, you have to give them something great to make them want to come
back and buy from you!
For example, if you are in the retail business, create custom packages for every
different category of product shipped. If you sell digital goods, work on a
personalized downloading screen. Send your customers thank you notes after
they have made a purchase!
Feature your products at their best
You have to feature your products at their best all of the time.
This means that you have to take extra care when creating your
product pages, using page templates that reflect the nature of the product
featured there.
Page 65
Click here to access my exclusive eCommerce Video Training! (Insert URL)
