Page 68 - eCommerce Made Easy - Training Guide

Thankfully, many eCommerce website builders integrate SSL certificates and

secure payment methods into their platform, so this advice is for those

venturing into creating their own eCommerce website by their own means. If

you do that, it is recommended to accept payments through secure platforms

like PayPal.

Create detailed product descriptions

Good and detailed product descriptions do wonders for sales. A

detailed description will make a customer stay in the product

page longer and in turn more likely to buy. A detailed product description gives

customers a greater sense of trust towards the seller.

Great product descriptions should include an overview of the product, its

physical properties and manufacturing details. For services, an explanation of

how it starts, how it progresses and how it ends is important.

Target your audience

Not everyone will respond the same to the same piece of

advertising. It is not likely that your product will be bought by

everybody unless it is an in-demand consumer good like detergent or rice, so it is

important to target your audience by giving it what it likes.

An example of this could be if you sell baby clothes. Your target in this case

needs to be parents of newborn babies. You can further segment this audience

and target family members looking to give parents of newborns a great gift.

Page 67

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