Page 70 - eCommerce Made Easy - Training Guide
P. 70
Chapter 13: 10 don’ts you
should avoid for a profitable
eCommerce venture.
Don’t try to sell everything
Most successful eCommerce websites start by focusing on selling
just a limited range of products for one specific category. Once
they create an audience and make money from it, they were able to invest a
little into stocking something else to sell.
If it worked and sold well, they would invest more, and add more products, and
that’s how modern juggernauts like Amazon.com were born, so don’t assume
that stocking a lot of products from day one will bring success. Focus on selling
what you know best, first.
Don’t focus on just one marketing strategy
Focusing on just one marketing strategy will result in your
eCommerce website getting traffic from only one channel, and
that is not going to be good in the long run. In fact, traffic does not always turn
into customers.
For example, if you only concentrate on email marketing or on social media
posts, you have to diversify and offer contests and coupons, create blogs full of
content related to your products and services, and engage your customers and
visitors by letting them participate.
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