Page 71 - eCommerce Made Easy - Training Guide

Don’t make false claims

Never, ever try to sell something describing it as something that it

is definitively not. You should not even stock something on your

eCommerce website that isn’t what it offers to be.

This includes not hyping your services or your guarantees, describing your

products as being manufactured with materials of which it was not, or offering

guarantee periods or refunds that you will be not able to fulfill. Be upfront and

sell what you have, because customers love that!

Don’t forget about customer service

Many eCommerce sites make themselves unreachable,

sometimes on purpose and most often than not by omission.

Many eCommerce websites out there have a “contact us” page that only has an

email address which isn’t self-hosted and that is basically never checked.

Don’t commit this mistake, ever. Customer service should be one of your

number one priorities and you should offer more than one contact method for

your customers to reach you.

It would be good to have an email address that you can check on a daily basis, a

hotline number and when the budget allows for it, a live chat solution. Always

respond to email inquiries within 48 hours. Make yourself available!

Don’t leave your site unattended

If you go on the internet and start looking for products and

services online, you will find that many websites look like they

were abandoned in the 90s. The products and services that they offer may be

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