Page 72 - eCommerce Made Easy - Training Guide
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top notch, but it will be difficult to know, because they look like they are about
to expire.
Forgetting about running routine checkups and maintenance on your website
from time to time will have its consequences. Typos, broken links, outdated
product inventories and many other things can be found on websites that are
left unattended for too long.
Don’t overuse email marketing
One of the greatest things about email is that everybody uses it.
In fact, studies show that email marketing gives back a greater
return on investment than any other marketing methodology, but it can also
backfire if abused.
Too many times it is abused, because eCommerce companies tend to send out
emails to their customers that end up being redirected to the spam folder.
Remember, not every customer will be interested in every one of your products,
nor would they want to receive an email from you every 4 hours.
Don’t redesign
One of the greatest things to happen to modern eCommerce
website owners is that they can create their websites easily using
template based eCommerce website builders, but that has also left a lot of the
simplicity out.
The majority, if not all of the most successful companies around the world has
stuck with their design and imagery since their inception, even if they were born
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