Page 57 - eCommerce Made Easy - Training Guide

Take for example this “audiophile headphones” keyword search, which will

provide results containing that specific set of words. Basically every audio brand

producing audiophile headphones will appear.

That is the lesson that you need to get from this, and it is as simple as producing

a video that is keyword rich for what you are selling!

Add social media sharing buttons to your products

Adding social media sharing buttons to your product pages will make them more

likely to reach a wide and interested audience, because when people share a

product on their social media walls, it means that they do it with the knowledge

that someone else may like it as well.

This creates a great opportunity to attract the right kind of people for your site!

For example, every product page on National Geographic’s eCommerce site has

a share button for every major social media site out there.

Join Facebook Groups

Joining a Facebook group is also a great and cost effective way to get followers

and customers. Enter any keyword on Facebook and you are guaranteed to find

a group for it. The positive thing about Facebook groups is that they are made

with the intent to create social engagement.

For example, if you are in the cake decorating business, you can look up “cake

lovers” and you will find many, many groups that are named around it. You will
find lots of people sharing cake decorating information and recipes.

By having a nice and adequate Facebook profile, you can post interesting

content on said groups. Once you post content, you will get lots of likes and

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