Page 25 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:20 PM Unifonic Unveils ‘Audience’ and Advanced AI Solutions at Seamless KSA 2024, Pioneering Personalized Customer Engagement - …

Ahmed Hamdan, CEO and Co-Founder of Unifonic said: “Unifonic’s participation in Seamless
KSA 2024 reaffirms our commitment to enhancing customer experience through AI-powered

innovation. Our advanced AI-powered solutions can empower businesses in the Kingdom of
Saudi Arabia (KSA) and beyond by tailoring dynamic, personalised interactions and elevating
the overall customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation,

lack of personalisation, and inefficient campaign optimisation. It also facilitates omnichannel
integration and real-time optimisation for data-driven decision-making based on live-campaign

performance metrics. Moreover, the attribution dashboard can optimise digital advertisements
run on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return

On Advertising Spend (ROAS).

As part of Unifonic’s long-term vision, Unifonic is committed to consolidating its pioneering

position in the regional communications ecosystem, which aligns with the ambitious goals of
‘Saudi Vision 2030’. The company’s diverse range of advanced AI-powered tools streamline

vital processes and empower regional players by optimising their customer-centric marketing
strategies.

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