Page 26 - UNIFONIC PR REPORT - October 2024

Unifonic unnveils ‘Audience’, advanced AI solutions

at Seamless KSA 2024

GHADA.ISMAIL
Oct 22, 2024

Riyadh – Sharikat Mubasher: Unifonic, the leading conversational AI platform and SaaS provider in
the Middle East, announced its participation at Seamless KSA 2024 taking place from 22 to 24
October 2024 in Riyadh Front, Saudi Arabia.

During the event, Unifonic will showcase its cutting-edge AI-powered conversational marketing and
support solutions designed to transform the region’s digital commerce sector by enhancing the
synergy between payments, fintech, banking, retail, and eCommerce industries, according to the
company’s press release.

One of the key highlights of Unifonic’s participation at the event is the launch of its enterprise-grade
customer data platform (CDP) ‘Audience’. Alongside ‘Flow Studio’, the brand’s leading customer
journey builder, Audience aims to transform the customer experience by enhancing marketing
efficiency, Return On Investment (ROI), customer loyalty, and lifetime value.

‘Audience’ is a powerful insights engine that can tailor highly personalized marketing campaigns
backed by signals, data-driven insights, and real-time automation across key communication
channels like WhatsApp, SMS, Voice, and Push. Marketing and customer support professionals can
leverage it to unify customer profiles, centralize first-party data, and automate customer journeys,
improving key metrics like customer retention, engagement, and overall satisfaction rates.

https://en.sharikatmubasher.com/news/article/21445645/unifonic-unnveils-audience-advanced-
ai-solutions-at-seamless-ksa-2024?companyNews=0