Page 29 - UNIFONIC PR REPORT - October 2024

of Saudi Arabia (KSA) and beyond by tailoring dynamic, personalized interactions and elevating the
overall customer engagement experience.”

‘Audience’ also helps businesses overcome common challenges like ineffective segmentation, lack
of personalization, and inefficient campaign optimization. It also facilitates omnichannel
integration and real-time optimization for data-driven decision-making based on live-campaign
performance metrics. Moreover, the attribution dashboard can optimize digital advertisements run
on platforms like Meta, offering Click-to-WhatsApp ads and enhanced visibility on Return On
Advertising Spend (ROAS).

Contribution Time: 22-Oct-2024 10:27 (GMT)
Last Update Time: 22-Oct-2024 11:42 (GMT)

https://www.decypha.com/en/news/details/Unifonic-unnveils--Audience---advanced-AI-solutions-
at-Seamless-KSA-2024/21445645