Page 30 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:21 PM Latest News

Unifonic Unveils ‘Audience’ and Advanced AI

Solutions at Seamless KSA 2024, Pioneering

Personalized Customer Engagement

23/10/2024

Riyadh, KSA, 22 October 2024- Unifonic, the leading conversational AI platform and SaaS provider in the

Middle East, showcases its cutting-edge AI-powered conversational marketing and support solutions
designed to transform the region’s digital commerce sector by enhancing the synergy between payments,
fintech, banking, retail, and eCommerce industries, during its participation at Seamless KSA 2024 taking

place from 22 to 24 October 2024 in Riyadh Front, Saudi Arabia.
One of the key highlights of Unifonic’s participation at the event is the launch of its enterprise-grade customer

data platform (CDP) ‘Audience’. Alongside ‘Flow Studio’, the brand’s leading customer journey builder,
Audience aims to transform the customer experience by enhancing marketing efficiency, Return On

Investment (ROI), customer loyalty, and lifetime value.
‘Audience’ is a powerful insights engine that can tailor highly personalised marketing campaigns backed by

signals, data-driven insights, and real-time automation across key communication channels like WhatsApp,
SMS, Voice, and Push. Marketing and customer support professionals can leverage it to unify customer
profiles, centralise first-party data, and automate customer journeys, improving key metrics like customer

https://www.arabbnews.com/english/Latest-News.asp?id=17795 1/2