Page 32 - UNIFONIC PR REPORT - October 2024

10/23/24, 3:22 PM PRESSR: Unifonic unveils ‘Audience’ and advanced AI solutions at Seamless KSA 2024 — TradingView News
PRESSR: Unifonic unveils

‘Audience’ and advanced AI

solutions at Seamless KSA

2024

Oct 22, 202415:03 GMT+4

Riyadh, KSA: Unifonic, the leading conversational AI platform and SaaS

provider in the Middle East, showcases its cutting-edge AI-powered

conversational marketing and support solutions designed to transform the
region’s digital commerce sector by enhancing the synergy between

payments, fintech, banking, retail, and eCommerce industries, during its

participation at Seamless KSA 2024 taking place from 22 to 24 October

2024 in Riyadh Front, Saudi Arabia.

One of the key highlights of Unifonic’s participation at the event is the

launch of its enterprise-grade customer data platform (CDP) ‘Audience’.
Alongside ‘Flow Studio’, the brand’s leading customer journey builder,

Audience aims to transform the customer experience by enhancing

marketing efficiency, Return On Investment (ROI), customer loyalty, and

lifetime value.

‘Audience’ is a powerful insights engine that can tailor highly personalised

marketing campaigns backed by signals, data-driven insights, and real-time

automation across key communication channels like WhatsApp, SMS, Voice,
and Push. Marketing and customer support professionals can leverage it to

unify customer profiles, centralise first-party data, and automate customer

journeys, improving key metrics like customer retention, engagement, and

overall satisfaction rates.

https://www.tradingview.com/news/reuters.com,2024-10-22:newsml_Zaw6gT6Bt:0-pressr-unifonic-unveils-audience-and-advanced-ai-solutions-at-sea… 1/2