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1/22/24, 3:22 PM Red Hat Transforms Partner Experience to Deliver Customer Value
TECH NEWS

Red Hat Transforms Partner Experience to Deliver Enhanced Customer
Value

Published 3 days ago on January 19, 2024
By Integrator Web-Editor

Red Hat announced the transformation of its global partner experience to offer greater simplicity, choice
and flexibility to partners collaborating with Red Hat. As part of this transformation, Red Hat is
modernizing its partner engagement model by launching a new program framework, introducing
upgraded tools to enable streamlined cross-collaboration and providing easier access to critical
technology, training and resources.

IDC predicts that 70% of vendors will pursue a customer-led ecosystem orchestration strategy by 2025,
indicating that technology vendors must be more firmly aligned with partners to deliver the coordinated
solutions, services, and deployment flexibility that customers are looking for in today’s shifting IT
landscape. To address these changing customer demands, Red Hat is implementing a simplified
approach to its partner engagement model to provide greater transparency across the ecosystem and
apply a partner program framework that is purposely designed with the end customer in mind.

By utilizing a modular program design, partners will have greater choice and flexibility in how they choose
to work with Red Hat to align more closely with their own business strategies and customer needs. These
new enhancements to the Red Hat partner engagement model will help improve the partner experience
and encourage ecosystem co-creation that will deepen partner capabilities to better support customers.

Introducing the Red Hat Partner Practice Accelerator Program

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