Page 435 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
and all around the world.

UAE ministers and officials in local and federal government entities reaffirmed that the
4th season of “World’s Coolest Winter” campaign represents a key milestone in

cementing the UAE’s position at the forefront of global tourism.

This year’s campaign was launched by Sheikh Mohammed bin Rashid Al Maktoum, Vice
President and Prime Minister of UAE and Ruler of Dubai, on January 9 under the slogan

“Unforgettable Stories”.

World’s Coolest Winter in the UAE

Ministers and officials underlined the importance of the “World’s Coolest

Winter” campaign, implemented by the Ministry of Economy with the support of the
UAE Government Media Office and in cooperation with various bodies concerned with

tourism, culture and heritage, in showcasing cultural and heritage landmarks that are

distinctive to the UAE.

The nationwide campaign presents a wide range of options that cater to diverse

interests of domestic tourists and international travellers and leave unforgettable
moments in their memories about the UAE.

Officials also stressed the campaign’s pivotal role in bolstering the sense of belonging

and connection to the UAE as a place and highlighting the key touristic attractions of

each emirate, especially during the mild winter season that distinguishes the country.

The campaign is part of the ambitious projects that aim to promote tourism as a
promising sector, which helps attract more international companies to the UAE’s

markets and create new job opportunities for national cadres that stimulate national

economic growth and strengthen the UAE’s global competitiveness.

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