Page 438 - MOE ENGLISH PR REPORT - JANUARY 2024
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1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
The total revenues of hotel facilities amounted to AED1.8bn ($490m), an increase of 20
per cent compared to the second edition of the campaign, and the third edition
attracted 1.4m local tourists, an increase of 8 per cent compared to the second edition.
Saeed Al Eter, Chair of the UAE Government Media Office, said the “World’s Coolest
Winter” campaign presents an exceptional opportunity to drive further growth in the
tourism sector and promote the distinctive features of the UAE, which boasts ecological
diversity, rich historical sites, unique cultural and heritage elements, and warm
hospitality that offer an unforgettable visitor experience.
He noted that the UAE’s winter season transforms every corner of the UAE into an
attractive spot for domestic visitors and tourists.
Al Eter said: “The remarkable success witnessed in the campaign’s past three seasons
are the outcome of the joint efforts of local and federal government entities in
collaboration with authorities running promotional programmes and campaigns.
“This cooperation is gaining additional momentum this year as the UAE Government
Media Office is keen to strengthen coordination among the campaign’s organisers
across the seven emirates and unify efforts to deliver a positive image of our country.”
He added: “This year’s slogan ‘Unforgettable Stories’ carries profound meanings and
connotations about making the visitor experience filled with moments of awe,
discovery, adventure, and entertainment that form stories and images captured on
international media platforms.
“The slogan ideally reflects the campaign’s main objective to make every detail of the
trip around the UAE memorable and inspire tourists to return to the country for
another visit as soon as possible, further consolidating the UAE’s standing as a top
touristic destination globally.”
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