Page 440 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
He pointed to the UAE’s modern infrastructure and facilities, world-class transport
system, warm hospitality, authentic customs, ecological diversity, and broad range of

festivals and activities.

“The ‘World’s Coolest Winter’ campaign presents an added value to the tourism sector

and global standing of the UAE,” said Kazim, vowing a “special” 4th season of the
campaign that is set to attract a record number of visitors and increased hotel revenue.

“Dubai has prepared for the campaign in advance with a packed calendar of cultural

and recreational events.

“We are confident that the campaign’s new season will yield substantial economic

benefits on the emirate, given our experience witnessing an influx of tourists who

escape the harsh winter from different parts of the world to enjoy Dubai’s key
attractions during the campaign’s period.”

Sharjah

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