Page 437 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
This contributes to attracting all segments of domestic tourists through promotional
events and initiatives, which revitalises the economy and growth rates further

enhancing the competitiveness of the tourism sector at the regional and global levels.

The UAE ranks among top 10 countries globally in a number of competitiveness

indicators linked to the tourism, travel and hotel sector.

UAE Winter tourism campaign raised hotel revenue by $490m last year

Bin Touq noted that the past three editions of the ‘World’s Coolest Winter’ campaign,

first launched in 2020, represented an important step towards achieving the goals of
the National Tourism Strategy 2031 to attract AED100bn ($27.2bn) as additional

investments in the tourism sector and raise its contribution to GDP by AED450bn

($123bn) by the next decade, raising the country’s status as the best tourism identity in
the world.

The Minister stated that the figures recorded by the campaign in its third edition will
inspire more efforts and achievements.

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