Page 441 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development
Authority, said: “The 4th ‘World’s Coolest Winter’ campaign promises an exceptional

tourist season in Sharjah, which sees its areas transform, as with previous campaign

editions, into key spots for domestic and international visitors.

“Sharjah Commerce and Tourism Development Authority coordinates efforts with all
players in the hospitality sector in the emirate to present the best experience and

showcase Sharjah’s rich cultural heritage sites, museums, and stunning beaches

overlooking the Arabian Gulf and Oman.”

Al Midfa noted that Sharjah’s economic sector eagerly await the annual campaign for
its role in stimulating commercial activity and increasing hotel occupancy.

The campaign also presents a great opportunity to highlight Sharjah’s key cultural and
heritage landmarks as the emirate is popular for its wide range of historical sites,

museums, and Islamic markets on regional and global scales.

Mahmoud Khalil Al Hashemi, Director-General of the Ajman Tourism Development

Department, said the ‘World’s Coolest Winter’ campaign has played an essential role in
promoting the UAE as a unified touristic destination and introducing domestic and

international visitors to dozens of stunning areas in each emirate.

He noted that the campaign has succeeded in encouraging families and other

segments of the UAE society to discover new touristic spots and resorts across the

country, which contributed to the growth of the tourism sector and yielded high
economic returns.

Al Hashemi added: “Ajman Tourism Development Department seeks to utilise the mild

winter season and the great opportunities presented by the ‘World’s Coolest Winter’

campaign to promote the national tourism product, develop the performance of
hospitality cadres, and highlighting the emirate’s enchanting natural scenery, historical

castles and nature reserves on social media.”

Ahmed Al Samahi, General Director of Fujairah Tourism and Antiquities Department,

said: “The ‘World’s Coolest Winter’ campaign presents new incentives for the tourism
sector in the UAE.

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