Page 436 - MOE ENGLISH PR REPORT - JANUARY 2024
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1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
Abdullah bin Touq Al Marri, Minister of Economy
Abdullah bin Touq Al Marri, Minister of Economy, said the “World’s Coolest Winter2
campaign stimulates investments in tourism projects in the UAE and boosts the sector’s
contribution to the national economy in line with the National Tourism Strategy 2031.
He added: “The fourth edition of the Coolest Winter campaign contributes to
familiarising the world with the leading tourism experiences offered by the UAE, as well
as the cultural, recreational, natural, and historic treasures that characterise them.
“The campaign also aims to boost investment in tourism projects within the country,
and support the growth of revenues in the travel, hospitality and aviation sectors,
thereby increasing their contribution to the national economy.”
He noted the importance of the campaign in promoting the country’s tourism diversity
through highlighting its diverse activities and premium tourism products that cater to
the interests of local visitors and international tourists alike.
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