Page 442 - MOE ENGLISH PR REPORT - JANUARY 2024

1/18/24, 4:02 PM How UAE World's Coolest Winter campaign in all 7 emirates can boost tourism, help $123bn GDP target and inspire country: mini…
“The massive turnout of visitors during the time of the campaign spurs additional
momentum and ideas to expand modern resort projects and carry out new leisure

programmes.

“The tourism scene and the performance of the hospitality sector at a state level has

undoubtedly moved to a new stage of development and witnessed a major boost in
revenues after the campaign’s launch, reflecting positively on the national economy

and the business sector of each emirate.”

Al Samahi noted pointed to Fujairah Tourism and Antiquities Department’s active
participation in this year’s campaign through joining efforts with relevant tourism

entities to showcase Fujairah’s touristic attractions, archaeological sites, stunning water

springs and breathtaking mountain resorts.

He added that highlighting the emirate’s enchanting natural landscape and unique
components sheds light on its potential to attract further domestic and foreign

investment to the tourism sector.

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